A LITTLE ON THE LAB
ADLAB, LLC, a full-service marketing and advertising agency, was born in Austin, TX in 2015. Our clients are all over America and range from small mom & pops’ to large global corporations that operate in nearly every country on the planet. And here’s the thing, we LOVE to over perform and we’re confident you’ll be proud of your decision to hire ADLAB. How do we know this? Because that’s exactly what every client we’ve ever had told us. Believe it!
As you may have guessed, we’re all about the science. And that means we operate with a focused, data-driven approach, an orientation towards strategy and cutting edge technical capabilities. Couple this with our killer creative, communication expertise, and respect, and what you get is a complex compound that positions your brand, products and services for success.
We don’t look good unless you look great. So, your marketing investment is our top priority. We’re not about to waste our time or your money. Instead, we’ll position your brand in the right place, at the right time and in front of the right people with laser-like precision. We’re uber-responsive and nimble, and if ever a revision or course correction is needed, we’re on it faster than C squared.
specialties | services | capabilities
These are our sweet spots. If you’re looking for something marketing related and don’t it see here, we can likely handle that too. If we don’t have that capability on staff, we’ll find top tier talent to partner with and drop science seamlessly as a unit, so you won’t have to worry about a thing.
specialties | services | capabilities
These are our sweet spots. If you’re looking for something marketing related and don’t it see here, we can likely handle that too. If we don’t have that capability on staff, we’ll find top tier talent to partner with and drop science seamlessly as a unit, so you won’t have to worry about a thing.
ADLAB specialties: take a peek at our technique
BRANDING
Let’s work together to name your company, product and services. We will create a brand architecture that will inform everything your company does; starting with your positioning statement, corporate identity and logo design. See some examples here.
WEBSITES
We can create a site for you from the ground up. Or we can build you one using a CRM like WordPress. Need eCommerce? We got you! No matter the size or function, ADLAB has proven there’s no website too complex or too small for us to handle. See some examples here.
SEARCH ENGINE OPTIMIZATION (SEO)
Having a beautiful and perfectly functioning responsive website is a great first start to legitimizing your brand, but is it enough? ADLAB’s SEO expertise will push your site to the top page in search. We do this by identifying key words and phrases that are unique and different from your competitor’s (we can see what they’re up to) and integrate them throughout your entire site. Beyond that, we will supply blog topics and write them for you, each filled with the kinds of things that make Google and Bing excited to present your website in search.
STRATEGY
This is one of our sweet spots. We’ll analyze and canonize your brand’s attributes, personality traits, rational benefits and emotional benefits, and use them to distill an optimal customer inspiration statement. This will position your brand and communication strategies exactly where they need to be for your unique selling proposition (USP).
GRAPHIC DESIGN
There is nothing we can’t design and design well. Logos, print ads, UX/UI, presentation graphics and decks, motion graphics, packaging, typography, layouts, brochures, cards, posters, banners, flags, signage, publications, business suites … you name it. See examples here.
VIDEO PRODUCTION AND EDITING
There is no level of video production we can’t perform at the highest level. Let’s say you need a demo video. We can write the script, film the content, edit the footage, then direct, record and stylize a voiceover and ultimately render a beautiful and perfectly infomative piece for you. What if you’re in Alaska and we’re in Texas? We can source, hire and direct a videographer local to you and do all the rest in our offices. See examples here.
PODCASTS
Want to start a podcast? We have loads of expertise to help you get started, edit your episodes, clean up your audio, post and manage your podcasts across all channels like Apple, Spotify, Amazon and others, then we’ll help you with podcast SEO and promotion. Hear an example here. And here.
TRADITIONAL ADVERTISING
Print ads, newspaper ads, outdoor ads, guerrilla marketing, TV spots, radio spots … we LOVE this stuff and have been creating global campaigns for Fortune 50 and local mom & pop companies since the ’90’s! See some of ADLAB’s work here. And more of Tye’s traditional ad history here.
LEARNING MANAGEMENT SYSTEMS
ADLAB has created several online courses over the years and we really love this one because it delves into many of our specialties all at once. Each course contains multiple original video lesson modules filled with original slide design, video and audio editing, interactive workbooks and designed reference materials. Once we’ve gotten the course exactly where we want it, we’ll help you promote it via social media, search engine marketing and/or traditional advertising. See an ADLAB LMS example here. And here.
SOCIAL MEDIA MARKETING (SMM)
Social media marketing presents an opportunity to connect to people in their everyday lives. We use a mixture of organic (non-paid) tools and paid social media advertising to grow your business with your existing customers and potential new customers. Through this channel, ADLAB will help you:
- Increase your followers (“likes”)
- Build your brand awareness / brand positioning
- Drive industry thought-leadership
- Manage your online reputation
- Present consumer testimonials
- Drive trial/purchase
- Share content with new and existing customers
See examples here.
SEARCH ENGINE MARKETING (SEM)
SEM is a digital marketing tactic where we drive traffic to your website or landing page with relevant keyword searches on search engines. We utilize Google Ads and Bing Ads to drive users to click on your advertised search results to drive online traffic to your website with a specific goal in mind (lead generation, online purchase, etc). We make sure your business is found by your potential customers through these search engine results, no matter what search platform they are using. We then use a focused approach towards your SEM campaign using the following search parameters:
- Keyword targeting
- Geographic targeting
- Demographic targeting
- Dynamic keyword bidding
- A/B testing
- Conversion tracking
CONTENT CREATION
Need content? We deliver. Long form, short form, blogs, website content, white papers, brochures and everything else. Our on-staff content writers are ready to smith the kinds of words that will make your brand, products and services shine like a supernova in the night sky.
MOBILE APPS
Have a killer app idea and don’t know how to get it off the ground? Good news! We can handle it from here, so you can focus on more inportant things, like your next vacation. Whether it’s an OS specific native app or a cost-efficient progressive web app (PWA), we have the experience to get your app up and running and in the app stores without a hitch. See an example here.
MARKETING PLANS
A lot of organizations don’t consider the value in an annual marketing plan. ADLAB feels it’s key to have a detailed roadmap that helps your business achieve its marketing objectives by identifying your target market, performing. a competitive analysis, setting goals & KPIs, and creating a marketing mix / action plan that will help your brand’s marketing strategy stay on schedule and on budget.
this is how we roll
We’re proud to say our clients love us and generally consider us as key internal figures within their respective organizations. They often tell us we make them feel like they are our only client. They’re attracted to us via our obvious attention to detail, creative chops, subject matter expertise and budget-friendly approach. They stay with us because we are consitently …
ACCESSIBLE
We’re easy to get in touch with.
RESPONSIVE
You’ll never have to wait on us.
EFFICIENT
We know how to get it right the first time.
CREATIVE
Our work is always fresh and unique. When they zig, we zag.
ON BUDGET
We’re extremely careful with your money.
CUTTING EDGE
In this fast-paced world, we’re faster.
INSIGHTFUL
We’ve seen a lot, you will benefit from this.
STRATEGICALLY ORIENTED
When we throw stuff at the wall, it sticks.
DETAIL ORIENTED
You can be confident that we won’t miss a thing.
COLLABORATIVE
We’re in this together, so let’s do this as a team.
this is how we roll
We’re proud to say our clients love us and generally consider us as key internal figures within their respective organizations. They often tell us we make them feel like they are our only client. They’re attracted to us via our obvious attention to detail, creative chops, subject matter expertise and budget-friendly approach. They stay with us because we are consitently …
ACCESSIBLE
We’re easy to get in touch with.
EFFICIENT
We know how to get it right the first time.
ON BUDGET
We’re extremely careful with your money.
RESPONSIVE
You’ll never have to wait on us.
CREATIVE
Our work is always fresh and unique. When they zig, we zag.
INSIGHTFUL
We’ve seen a lot, you will benefit from this.
DETAIL ORIENTED
You can be confident that we won’t miss a thing.
CUTTING EDGE
In this fast-paced world, we’re faster.
STRATEGICALLY ORIENTED
When we throw stuff at the wall, it sticks.
COLLABORATIVE
We’re in this together, so let’s do this as a team.
this is how we roll
We’re proud to say our clients love us and generally consider us as key internal figures within their respective organizations. They often tell us we make them feel like they are our only client. They’re attracted to us via our obvious attention to detail, creative chops, subject matter expertise and budget-friendly approach. They stay with us because we are consitently …
ACCESSIBLE
We’re easy to get in touch with.
EFFICIENT
We know how to get it right the first time.
INSIGHTFUL
We’ve seen a lot, you will benefit from this.
ON BUDGET
We’re extremely careful with your money.
RESPONSIVE
You’ll never have to wait on us.
CREATIVE
Our work is always fresh and unique. When they zig, we zag.
DETAIL ORIENTED
You can be confident that we won’t miss a thing.
STRATEGICALLY ORIENTED
When we throw stuff at the wall, it sticks.
CUTTING EDGE
In this fast-paced world, we’re faster.
COLLABORATIVE
We’re in this together, so let’s do this as a team.
key brand scientists
At ADLAB, we’re only interested in serving you with the best talent and brightest minds we can find. You can rest assured that you will always be in the most competent of hands.
Tye K. Fussell
Founder, Creative Lead
Tye holds a BS in Communications/Advertising from the University of Tennessee and a diploma in Art Direction from the Portfolio Center in Atlanta. Tye’s work has won scores of awards and has positively affected people all over the world.
Beyond that, Tye is a father, musician, world traveler, vinyl record collector, mountaineer, motorcyclist, dog nut, hot sauce craftitioner, amateur photographer, philosopher, film lover and avid reader with an undying curiosity for just about everything. See more of Tye’s work here.
Adrian De La Garza
Founding Partner, Account Director, Digital Marketing Expert
For over 20 years, Adrian has been developing branding and strategic marketing plans which transform into tangible results. Adrian’s expertise has ranged across multiple brands including Samsung, Nokia, Shiner Bock, Sara Lee, Kraft Foods, Baylor Medical Center Community Coffee, Sonic Drive-Ins, Taco Cabana, Texas Land & Cattle, AMD, Dell, TXU Energy, Darling Homes, Hanley Wood, Thyssen Krupp Elevators.
A lifetime student of marketing, Adrian remains fascinated with marketing, and remains ‘in the know’ as a member of the Austin chapter of the American Marketing Association and American Advertising Federation.
Adrian holds a BS degree in Advertising from the University of Texas at Austin, is a certified Google AdWords and Facebook Advertising professional and is also skilled in digital marketing, Email marketing, lead generation, social media marketing, search engine optimization (SEO), marketing strategy, advertising, direct mail marketing, search engine marketing (SEM) and mobile marketing.
Monique Zamir
Content Specialist
Monique is a published writer and poet based in Austin, TX. She’s developed written and visual digital branding for businesses across the country, is a copywriting connoisseur and has created eye-catching, insightful, authentic content for B2B and B2C companies across verticals and social media platforms. She’s written articles for print and digital publications on topics as varied as mobile payment apps and Austin and New York history. She’s been a writing tutor for undergraduate and graduate students across majors and she has also taught college-level classes on composition and creative writing.
Monique holds an MFA in creative writing with a focus on poetry from Oklahoma State University, and she holds dual Bachelors degrees in English and History from Binghamton University. She enjoys hiking, being outside, reading, traveling and learning new languages. Born and raised in Queens and Long Island, Monique still mourns the loss of the original Pennsylvania Station.
David Herrera
Software Engineer
Dave is a specialist when it comes to building robust and scalable web applications. From crafting seamless user interfaces with Vue.js to developing powerful backend solutions using Python, PHP, Node and other backed frameworks and languages, Dave thrives on turning complex ideas into effective digital solutions. His expertise also includes custom WordPress development, where he creates tailored themes, plugins and optimized sites for unique business needs. Dave is also skilled in web development, API integration, payment processing and cybersecurity. Passionate about clean code and problem-solving, Dave aims to create impactful software that balances functionality, user experience and security.
Mystery Contributors from Another Dimension
On occasion, we’ll employ additional illustrators, digital artists, videographers, IT professionals, education professionals, or other specialists, and manage them to our high standards so everything from your end is turnkey, seamless and altogether lovely.
Let's Work Together!
ADLAB wants to help your brand succeed by exceeding your KPIs.
Let us know your marketing needs and/or goals and we’ll create a plan to get you there.