Social Media Marketing | Podcast production | podcast management | Video Editing | audio editing | email campaigns | promotions | SEO | Web Audits | analysis
Intrigued by work ADLAB created for another client, Ridecell reached out to us to design some promotional tiles for their LinkedIn and Twitter/X feeds. This quickly blossomed into a retainer relationship where we created and curated their entire online presence ouside of their website. In one year’s time we doubled their LinkedIn followers from 3,000 to 6,000. After four years we had grown that total to over 30,000 precisely targeted automotive industry C-Suite decision makers from around the globe.
We accomplished this by overhauling their social media presence with robust content, both original and curated, which ultimately elevated the brand and its people as thought leaders and automotive technology industry champions. Ultimately, our engagement with Ridecell expanded to include paid ad campaigns, ABM campaigns, podcast production and management, SEO and so much more.
Organic Social media
ADLAB’s approach to Ridecell’s organic posts features two distinct categories, created and curated. Our created content consisted of posts promoting their participation in trade shows around the world driving users to their speaking engagements, panels and booths. We also provided a range of posts featuring original content for download or viewing, quizzes for follower engagement, Ridecell related news, and holidays.
We also provided curated posts, where we found and posted relevant articles every week that gave cutting edge insights on automotive technology, custom tailored to their audience in an effort to postion them as thought leaders in their industry.
paid Social media campaigns
We ran scores of paid social campaigns for Ridecell. Each campaign targeted key enterprise accounts through account based marketing (ABM) approaches. We leveraged LinkedIn’s audience targeting to generate custom audience segments for Fortune 500 transportation and logistics companies globally.
Additional retargeting strategies were also developed to maintain brand visibility throughout their sales cycle. Key targets included C-Suite technical buyers and operational decision makers.
Alas, much of the creative we supplied for these campaigns went down in the great digital fire of 2023. The creative you see here was supplied by Ridecell’s internal designer and we handled the rest.
LIFE AT RIDECELL – instagram
ADLAB also curated and managed Ridecell’s Instagram account. With its focus less on business and more on the people that make up the company, this social media channel’s intent was to showcase company culture and employee experiences.
Much of the imagery here was user generated content provided by Ridecell employees across global offices. This showcases Ridecell’s internal culture in an effort to recruit top talent from around the globe to the company.
mile marker podcast
ADLAB was responsible for producing Ridecell’s Mile Marker Podcast. Turnkey production included audio editing, creating and posting each episode’s promtional tile and distribution across all major podcast platforms.
VIDEO
ADLAB contributed to a number of Ridecell’s videos. From simple audio clean-up to full scale video production, we did it all. Here is one example with footage captured at the CES trade show that highlights trade show coverage, executive interviews and product demos. We were able to isolate and boost the speakers’ voices so their verbal content shines.
The Future of Transportation is Here – Ridecell Video
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