branding | positioning | Logo Design | office suite | Print Ads | WEBSITES | WEB APPS | Collateral
As their trusted partner since their inception, ADLAB and Clearpath have worked together to develop three websites, print ad campaigns, several logos, brochures and of course their branding, marketing strategy, positioning and brand architecture.
Die Cut Business Cards
Branding | positioning | strategy
Before we could land on a strategy that would inform every future marketing touch point, we spent a couple days with the Clearpath C-Suite team in the ADLAB think tank for a discovery session. We started with a sixteen page questionnaire that was completed by the clients prior to the session and resulted in the brand architecture pyramid you see here. This architecture outlines the brand’s attributes and personality traits along with their emotional and rational benefits; all leading up to a client inspiration statement that guides Clearpath’s clients toward saying and believing exactly what we’d like them to. This architecture informs everything we’ve done for the brand from copy strategy and tone, visual content and even the company’s name.
logo development
Logos we’ve designed for the Clearpath brand as well as thier propriatary products and services.
websites
ADLAB, LLC has built two websites for Clearpath Global and another for one of their specialty products called vChain Analytics. Website One was a cutting edge and multiple award winning site when it was launched. It employs a variety of examples of parallax scrolling that keep the user baited and entertained while they gather information from this somewhat mysterious global corporation. The human figure follows the user’s progress throughout the site while providing a sub-narrative that moves as the user scrolls. We also created a separate streamlined experience specifically for mobile users.
website one
website two
As Clearpath has grown, their services and products have evolved, resulting in the need for an all new responsive website.
website three: Vchain analyticis
When Clearpath needed a new website dedicated to one of their service specialties, they called us to request a quick and simple site that clearly explained the service, presented with a modern industrial look that would appeal to their audience, and ADLAB delivered with this super-simple one page site. Happy client, happy us.
Print ads
Clearpath operates with boots on the ground in nearly every nation on Earth with a specialty in the Middle East. This campain telegraphs this notion with a limited amount of copy. The goal is to trigger readers to vist clearpathglobal.com to learn more on how and where they operate.
Brochure
Clearpath Global Awareness Brochure – Front/Back
Clearpath Global Awareness Brochure – Inside
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